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Jakarta, September 28 (Reporter Doubao) – The recently concluded 2025 Indonesia Jakarta Furniture and Woodworking Machinery Exhibition (IFMAC) and the concurrent Indonesia Furniture Accessories and Woodworking Machinery Exhibition (interzum jakarta) have created a synergistic effect for the industry. Attracting over 300 exhibitors worldwide showcasing more than 1,000 new furniture hardware products and related items at the Jakarta Convention Center, the two events saw 30,000 professional visitors reach over 2,000 cooperation intentions in the furniture hardware sector on-site. This annual flagship event for Southeast Asia’s furniture hardware industry has become a key springboard for Guangzhou-based furniture hardware enterprises to explore the ASEAN market.

Synergistic Exhibitions Unlock Market Potential

As a benchmark exhibition for Indonesia’s furniture manufacturing industry, this year’s IFMAC covered an exhibition area of 13,000 square meters, gathering exhibitors from 20 countries and regions. With furniture hardware accessories as its core exhibits, the event also included woodworking machinery, decorative materials, and other links across the entire industrial chain. Complementing IFMAC, interzum jakarta – organized by Koelnmesse GmbH (Germany) – covered 16,000 square meters and leveraged the professional resources of its parent exhibition in Cologne to attract 19,000 high-intent buyers focused on furniture hardware procurement.

“The synergistic effect of the two exhibitions has exceeded expectations. Sixty percent of the buyers we received are from local Indonesian furniture factories, and 20% come from neighboring markets such as Malaysia and Singapore – all with furniture hardware procurement as their core demand,” noted a representative from the exhibition service company in charge of organizing China’s exhibition area. The company secured over 600 square meters of exhibition space for Guangzhou-based enterprises, with nearly 60 Guangzhou furniture hardware firms achieving a 35% year-on-year growth in on-site contract value.

Behind this enthusiasm lies strong demand for furniture hardware in Indonesia. Driven by the construction of the country’s new capital, residential development volume has surged by 49%. This has pushed annual growth in Indonesia’s import demand for high-end furniture hardware accessories to over 8%, with 90% of high-end furniture hardware products relying on imports to meet market needs.

Guangzhou Enterprises Precisely Meet Furniture Hardware Demand

At IFMAC, booths of several Guangzhou-based furniture hardware enterprises remained crowded throughout the event. One enterprise showcased furniture hardware supporting products such as micro-intelligent storage systems, which integrate biometric identification and silent drive technology, with enhanced rust resistance tailored to Southeast Asia’s humid climate. Within three days of the exhibition opening, the enterprise received 42 cooperation inquiries for furniture hardware. Leveraging the “Two-Country Twin Parks” platform, it has also established a local service team in Indonesia to ensure product explanations align better with market needs – and has now secured exclusive furniture hardware supply agreements with three Jakarta-based furniture factories.

This precise alignment with market demand is not an isolated case. A delegation of 117 foreign trade enterprises from Guangzhou brought over 1,000 customized furniture hardware products to the exhibition, ranging from rust-proof hinges to intelligent slides – all developed specifically based on in-depth market research in Indonesia. “We designed lightweight aluminum alloy connectors specifically for rattan furniture, which is popular locally. Compared with traditional furniture hardware accessories, these connectors reduce costs by 15% while increasing load-bearing capacity by 30%,” a Guangzhou exhibitor explained, pointing to 28 intended orders marked in the company’s new furniture hardware product brochure.

According to data from Guangzhou Customs, supported by its industrial cluster advantages, local furniture hardware enterprises often have overseas orders scheduled months in advance. Alone, some enterprises hold Indonesian-related orders worth over 50 million yuan.

Long-Term Layouts Deepen Presence in ASEAN Furniture Hardware Market

Beyond the exhibition’s success, Guangzhou furniture hardware enterprises are pursuing in-depth 布局 (layouts) in the Southeast Asian market. Some enterprises have already adopted the “Two-Country Twin Parks” cooperation model – through the “Guangzhou Baiyun Impression & Indonesia Hongtu International Industrial Base” – to establish cross-border warehouses and assembly centers in Indonesia. Collaborating with production bases in Malaysia, they have built a regional furniture hardware supply chain network. Their intelligent integrated hardware solutions have become a top choice for high-end local furniture brands in Indonesia.

This model of “customer acquisition via exhibitions + local deployment” has delivered tangible results: 30% of Guangzhou’s exhibitors revealed plans to expand localized layouts in Indonesia’s industrial cluster parks within the next 12 months.

Agung, Chairman of the Indonesian Furniture and Handicraft Association (HIMKI), stated: “Indonesia’s furniture manufacturing industry grows at an annual rate of 7.2%, but the localization rate of core sectors such as furniture hardware accessories remains below 40%. Guangzhou enterprises bring not only high-quality furniture hardware products but also digital production solutions – exactly what we need for industrial upgrading.”

Industry analysts point out that as RCEP tariff preferences continue to take effect, the cost of exporting Guangzhou’s furniture hardware products to ASEAN is expected to decrease by an additional 5%-10%. Indonesian exhibitions, meanwhile, are emerging as a key hub for capturing these policy dividends.

Exhibition organizers announced that IFMAC will expand to 18,000 square meters in 2026, with a new dedicated zone for intelligent furniture hardware. The proportion of Guangzhou-based furniture hardware exhibitors is projected to rise from 20% this year to 30%, paving the way for an even larger-scale furniture hardware industry event.